"Is it ethical to make promises in our Marketing?"

A client once asked me about making promises in our marketing... concerned about the ethics of it.

And, as with everything in this Work, the answer, for me, is a big fat Both / And: It's important to understand the Reason for the things we offer, and to share what's Possible in our marketing.

But making specific numerical, measurable result promises is the way of the Old Paradigm.

There's an entire Archetypal psychology behind this that maybe I'll go into on another post, but here's an example…

▽

I think the 'promises' I make are pretty freaking massive, in this Work... Because:

The Mystery.

Miracle.

The Divine.

Soul.

The Primordial Feminine.

It doesn't really get much bigger than that, does it? But truly — everything I do, every single course or experience I offer, is an experience (for your whole system) to peel away more and more layers of your Limited Reality, and put you back in touch with your Creator Power, and your ability to live out exactly what your Soul came here to do…

For example, Goddesspreneur helps you create and grow the business YOUR Soul wants to Deliver — not live into someone else's Template — and helps you do it with deep, Feminine Ease.

Cosmic Shaman helps you tap into your wide-openest Channel, your Soul Guidance, meet your Guides, and play in and be supported by the Mystical Realms, because you're meant to have help here — and because your journey is meant to be utterly Magical.

She Wolf helps you step into your Alpha Feminine Potency and move through conditioned Fears, Stories and 'smallness' — so you can finally walk courageously on the Soul Path you're designed to walk... even (and especially) when it's wildly different from what others are doing.

Golden Goddess is a deep, immersive dive into the Mysteries, into Sacred Harmonic Energetics™ (S.H.E.) and into cultivating the Power and the Vesselhood to live your Highest Destiny; She vibrates you closer and closer and closer to your Soul's Truth, and awakens the Human Technology you were endowed with to LIVE that fully — because that's really, underneath it all, what this whole 'game' is about. So everything gets 'easier' (said with quotes because: hello Ego Death and Human Tantrums), gets clearer, and gets Infinitely more aligned.

Even the mini-courses — they're Activations (of your Lover, of your marketing, of your sales, of your Phenomenal Self, of your Soul Connection, etc.) — but (and this brings me to the other part of this Both / And) they're not promising you "10x this" or "$100K months," a fixation on numbers and Control and living into the conditioned Productionism of the Machine; nor are they the manipulative "how to get that guy" promises, or "make him fall for you" or "get him back" crap; and they're not "here's how to work with your Soul so you can Manifest anything you want," entitled Wounded Maiden energetics.

▽

This is why that's important in my view: We're either 'selling' people on their OWN Highest, Divine Path and their own beautiful Destiny — or we're selling them BACK into the Machine; giving them another hit of the addictive fixation on Measurements and Production and "what your life needs to look like if it's going to be 'good enough.'

It can't be both of those at the same time. One of them Returns us to our Essence and our Power. The other drains us of them.

This is one of the reasons you've never seen me talk about exactly how much I make, or exactly how much my clients make. I celebrate huge wins, and massive milestones I never thought I'd reach, and the epic, Magical growth my clients experience — but I don't put numbers to them. (*occasionally one of my clients includes her own numbers in a testimonial, but I don't include this in my own content)

And that's because: Mine isn't going to look like anyone else's, and no one else's is going to look like yours... and they're not MEANT to. And when we're so busy trying to live into the Measurement we *think* we're supposed to be living into, the one everyone else is living into, the one everyone else is racing toward and hustling toward and making the "goal" of their experience — we literally can't be living into the unique, designed-just-for-us Path that our Soul is desperately trying to Call us into.

And (spoiler) walking that Path?

THAT is the actual, real core
of our most existential, aching Desires.

▽

So, I make BIG promises, Cosmically Big ones, because it's what I've experienced in this Work — but they're Feminine promises. Y'know? They're the promise of the Expansive MORE, without promising you anything about what that's "supposed" to look like.

They're the promise
of your Soul.

They're the promise of God, the Universe, and Sacred Quantum Creation, and your Remembrance of how to walk the Path of Miracles. What that looks like — is up to your Soul and your Team of Guides to show you.

I just hold the
Portal doors open.

xoxo

PS — to Activate this ancient, forgotten Feminine Power within you,
and finally have the More you're meant for — grab your FREE intro course here

Heather Allison is a Divine Feminine Shaman + Energy Repatterning Coach for women.
Diving into any of her courses will allow you to shift out the Wounded Paradigm and Energy Patterns that are keeping you stuck — and help you step into deep Love and Sensuality, Soulful Success and Abundance, your Intuitive and Mystical abilities, the Bliss and Freedom you were actually BUILT FOR.
Your ability to Manifest your Destiny lies in the Ancient Feminine Power within you. It's time to let Her Awaken.

“This was the best decision I ever made.
Everything I didn’t know I was missing.” — Amy Young

"Do whatever you have to do to experience this work.
Seriously. It'll change your life." — Julia Wells

“This isn’t like any ‘personal growth’ course you have ever done,or will ever do.
It has been the most divine experience I‘ve ever had.
It’ll be the best money you have ever spent investing in yourself. — Kelly Sherlock

“This work is revolutionary.
There are no limitsto the ways it can change your life.”— Danna Hasson Yahav

“This work is so powerful, there truly are not adequate words to describe it...
...other than mind-blowing and life-changing.” — Jaime Miller